About
For the past 10 years, I have continued to refine a holistic and nimble approach to identifying and leveraging the unexplored strengths of newbie and mature brands so they can (re)invent themselves with confidence online. I apply this approach equally to mentoring other Designers as I do consulting a client.
Client education also plays a big part of my process. I care deeply about demystifying “capital D”, Design, and making the process and its value accessible to all.
Expertise
- Art Direction
- Demystifying Design
- Design Systems
- Information Architecture
- Interaction Design (UX/UI)
- Product Design
- Responsive Web Design
- Web Strategy
- Workshop Facilitation
Design Ethos
- 1. Brand without UX is reckless; UX without Brand is soulless.
- 2. Constraints are your best frenemy.
- 3. Language is a deal-breaker.
- 4. Explore with purpose.
- 5. Above all, ask great questions.
Filling My Cup With
- Languages
- Lifting
- Sushi
- Indoor Plants
- Flower Arranging
- Dancing
- Vinyl Toys
- Photography
- Tea
- Terraforming Mars
Currently Taking Up
- Olympic Weightlifting
- B&W Film Photography
- Fragrances
Noteworthy Clients
- CodeVA
- DataStax / K8ssandra
- HOT97
- Leadership Council on Legal Diversity
- NextDayBetter
- Psychotherapy Networker
- Red River Foods
- Taco Bell
- Ukrop’s Homestyle Foods
- The Virginia Lottery
- Virginia Public Media