About

Expertise

• End-to-End Product Design
• Product & Design Strategy
• Design Systems
• Creative & Art Direction
• Platform-Agnostic Design
• Content & Information Architecture
• Rapid Prototyping
• DesignOps
• Accessibility
• Workshop Facilitation
• Stakeholder Alignment
• Cross-Functional Collaboration

Design Ethos

• 1. Brand without UX is reckless; UX without Brand is soulless.
• 2. Constraints are your best frenemy.
• 3. Language is a deal-breaker.
• 4. Explore with purpose.
• 5. Above all, ask great questions.

Filling My Cup With

• Languages
• Lifting
• Sushi
• Indoor Plants
• Flower Arranging
• Dancing
• Vinyl Toys
• Photography
• Tea
• Terraforming Mars

Currently Taking Up

• Olympic Weightlifting
• B&W Film Photography
• Fragrances

Select Clients

• Taco Bell
• DoorDash
• Coach
• DataStax / K8ssandra
• SANS Institute
• HOT97
• NextDayBetter
• Psychotherapy Networker
• Ukrop’s Homestyle Foods
• The Virginia Lottery
• Virginia Public Media

For the past 14 years, I have continued to refine a holistic and nimble approach to identifying and leveraging the unexplored strengths of newbie and mature brands so they can (re)invent themselves with confidence through their digital experiences. I apply this approach equally to mentoring other Designers as I do consulting a client.

I care deeply about demystifying “capital D”, Design, and making the process and its value accessible to all.