About

For the past 10 years, I have continued to refine a holistic and nimble approach to identifying and leveraging the unexplored strengths of newbie and mature brands so they can (re)invent themselves with confidence online. I apply this approach equally to mentoring other Designers as I do consulting a client.

Client education also plays a big part of my process. I care deeply about demystifying “capital D”, Design, and making the process and its value accessible to all.

Expertise

• Art Direction
• Demystifying Design
• Design Systems
• Information Architecture
• Interaction Design (UX/UI)
• Product Design
• Responsive Web Design
• Web Strategy
• Workshop Facilitation

Design Ethos

• 1. Brand without UX is reckless; UX without Brand is soulless.
• 2. Constraints are your best frenemy.
• 3. Language is a deal-breaker.
• 4. Explore with purpose.
• 5. Above all, ask great questions.

Filling My Cup With

• Languages
• Lifting
• Sushi
• Indoor Plants
• Flower Arranging
• Dancing
• Vinyl Toys
• Photography
• Tea
• Terraforming Mars

Currently Taking Up

• Olympic Weightlifting
• B&W Film Photography
• Fragrances
• Tea

Noteworthy Clients

• CodeVA
• DataStax / K8ssandra
• HOT97
• NextDayBetter
• Psychotherapy Networker
• Taco Bell
• Ukrop’s Homestyle Foods
• The Virginia Lottery
• Virginia Public Media