↳A multi-disciplinary designer specializing in creating intentional brand experiences online.

Work


Taco Bell

Expanding the non-renewing subscription experience in-app

Project Type

Native Apps
Design Systems

Hot97

Making noise in the digital space like no other radio station

Project Type

Website
Design Systems
Brand Refresh

K8ssandra

Fostering a community of early adopters

Project Type

Website
Web Application
Design Systems
Brand Refresh

100 Years of Luck

Bringing a rich company history to life on the web

Project Type

Website
Campaign
Design Systems

Covenant Woods

Helping seniors & their families better navigate the community

Project Type

Map

Thompson McMullan

Finding a confident design voice for a humble law-firm.

Project Type

Website
Brand Refresh

Partnership for the Future

Getting a community leader investor-ready

Project Type

Website
Brand Refresh
Partial Pro Bono

NextDayBetter

Giving a voice to immigrant diaspora communities

Project Type

Brand Identity
Design Systems

About

For the past 10 years, I have continued to refine a holistic and nimble approach to identifying and leveraging the unexplored strengths of newbie and mature brands so they can (re)invent themselves with confidence online. I apply this approach equally to mentoring other Designers as I do consulting a client.

Client education also plays a big part of my process. I care deeply about demystifying “capital D”, Design, and making the process and its value accessible to all.

Expertise

  • Art Direction
  • Demystifying Design
  • Design Systems
  • Information Architecture
  • Interaction Design (UX/UI)
  • Product Design
  • Responsive Web Design
  • Web Strategy
  • Workshop Facilitation

Design Ethos

  • 1. Brand without UX is reckless; UX without Brand is soulless.
  • 2. Constraints are your best frenemy.
  • 3. Language is a deal-breaker.
  • 4. Explore with purpose.
  • 5. Above all, ask great questions.

Filling My Cup With

  • Languages
  • Lifting
  • Sushi
  • Indoor Plants
  • Flower Arranging
  • Dancing
  • Vinyl Toys
  • Photography
  • Tea
  • Terraforming Mars

Currently Taking Up

  • Olympic Weightlifting
  • B&W Film Photography
  • Fragrances
  • Tea

Noteworthy Clients

  • CodeVA
  • DataStax / K8ssandra
  • HOT97
  • NextDayBetter
  • Psychotherapy Networker
  • Taco Bell
  • Ukrop’s Homestyle Foods
  • The Virginia Lottery
  • Virginia Public Media